To be frank, having it run under another company.
Don’t get me wrong, the people at AEG are usually very devoted, very friendly, just some of the geekiest fun people around.
However, they’ve also proven time and again to be completely incompetent when it comes to running a business. I’ve been playing Alderac games since high school and I’ve seen them make the same mistakes again and again and again. They get hugely successful properties, usually award winners, and some they even managed to keep going for several years, though the same problems have always plagued every game.
There’s always design issues. While I’m not saying DT specifically had it, but there’s always designer bias. People get attached to certain factions, certain strategies, styles, whatever and they inevitably push it and usually the designers favs tend to become the strongest. And to be fair, they do make very complex games that are easy to get out of balance, however, having been in PT or knowing PT folks, there were always issues identified in test that were allowed to make it out that would inevitably become the flavor of the month until it was nerfed or what have you. Or as we saw with DT, issues would arise but they would be brushed aside because ‘the environment was changing soon’, and while true, it didn’t change the fact that for months at a time we saw specific decks dominating events.
Poor distribution, poor marketing. AEG gets a -lot -of support from volunteers and unfortunately, it shows, because timelines get missed, products don’t get shipped, communication breaks down, things don’t get updated or disseminated. Every. Game. DT in particular has had an awful track record on the web page, sometimes product info would show up on distributor’s sites weeks before we’d see it on AEG’s site. (Glaring example: they still don’t list anything for Blood Moon Rising beyond the title atm)
Too cozy with fans. Particularly in Warlord and L5R, one of Alderacs cardinal sins was getting too involved with the fans and actively recruiting them into the company. While not horrible on principle, in practice it opened the door for a lot of shenanigans, leaving company work in the hands of people absolutely not experienced and/or without the necessary skills to do what was needed professionally, but ‘they were friends’ so things were allowed to slide, again, allowing the quality of the games and even their forums to decline, and this went for design, story, marketing, brand direction, community management, community PR, etc. A lot of the issues near the end lives of a lot of their games, particularly L5R and Warlord, can be laid squarely at the feet of designers and brand managers who were former fans that were ‘so’ devoted and got into the company’s good graces then proceeded to royally flub things. Again not saying that DT suffered this, frankly it seems more like DT’s license ran out and Pinnacle decided to not renew it with Alderac, but that’s complete supposition.
Ultimately though, I think the biggest issue that has plagued the company for pretty much a decade+ at this point is an inability to learn from their biggest mistakes, which are all of the above. Every. Single. Successful. Game. There were periods of success and things went well but they always suffered from one or all of these issues at one time or another, sometimes -years- at a time or the entire game’s life. Understandably, the company had a lot of turnover but there never once seems to have been any sort of pass down or design bibles kept on hand to dole out ‘thou shalt nots’, so we see repeated issues again and again whether its design issues like introducing too much speed, templating issues, overpowered cards, silverbullet meta, or lack of support, etc, or just nut and bolt issues like problems with distributors, artists, printers, etc. AEG has burnt a -lot- of bridges with a -lot- of people, both fans, customers, and business partners alike and it’s really sad and frustrating because they have had this magical knack for tripping into hugely successful ideas and then drive them into the ground.
So yeah, AEG’s problems are just -legion-. It’s probably honestly better that they spun off L5R to someone else and why Pinnacle didn’t renew the license (assuming that is why DT:Reloaded is being sent to boot hill once again), but then even spinning off isn’t any assurance if any of you know what happened with Warlord post-AEG (it was not pretty).
I do want to say that for DT at least didn’t have a lot of these issues to the extreme that some of their past properties did, it really felt like they were on better footing in a lot of aspects so a lot of these criticisms aren’t explicitly at DT:R and it’s team, but, seriously, decades and these same issues have cropped up in every game, time and time again. I’m particularly sad to see them moving toward ‘knock off’ properties like that obvious game of thrones send up, or just the ultra generic properties they’re moving toward.
Still, I have to thank them for the fond memories and the peeks into some interesting worlds. There is a reason I stuck with them for all these many years and its because, as I said, they had a knack for tripping into some really amazing stuff and they’ve been staffed with some of the most amazing people, unfortunately, I can’t deny the serial issues I’ve noted above.
So, yeah. Would’ve fixed all this if I could.