Another fistful of ideas:
The XP Grind: Aim to level up as many dudes as possible
Family Reunion: Gather Zeb, Theo and Nico at The Estate. Might invite The Caretaker as well, if you're feeling kind.
True Drift: No faction dudes in the deck - bonus points if the deck works reasonably well with at least one outfit from each faction.
That's not where you want those: Use Ol' Howard to make your starting lineup a Dead Man's Hand
Local Business Men: As many Deeds + owners as possible (Cooke, Shane & Graves, Highbinder, J.W. Byrne at least, maybe more?)
Masters of Magic: A deck using all three types of spells