I tell you hwat, that's some good ol' shiny Texas cardboard.
While very exciting, I should note that this is a preview card rather than an Out for Blood card, just in case people manage to grab copies of O4B at conventions and are disappointed not to find it there.
See below for a quick comment from Pinebox’s David Lapp on a similar card previewed previously: https://m.facebook.com/groups/DoomtownCCG/permalink/10156900683136181/
No worries, easy to miss details in all of the (welcome!) enthusiasm for new cards.