The following is a proposal for the future of this keyword.
A dude, deed, or attachment can have the rowdy keyword. In all instances, the rowdy keyword alters the metric by which control of a location is checked. A rowdy dude substitutes their bullets for their influence when checking a location. A rowdy deed checks control using bullets instead of influence. A rowdy attachment bestows the rowdy keyword upon the card to which it is attached.
Noon, Boot: Boot your dude at a non-home location. That dude becomes a stud, gains the Rowdy keyword, and gains 2 bounty, to a maximum of 4 bounty. You may boot your Hex (at any location) to remove all traits, abilities, and bonuses from an attachment at that dude's location.