Ideas for release day events?

I notice that my flgs had a big event for some recent MtG release and it got me thinking about possible Doomtown release events.

Let’s brainstorm something that could be a recurring event for each release. I’ll even throw out the first idea:

Release Day Shootouts

Each player must pick a minimum of three cards from the new saddlebag or pinebox to incorporate into her/his deck. Furthermore, if a player does not have a new card in play by sundown, then that player must pay one extra ghost rock in the next day’s gambling phase.

The idea is to bring folks out to look at the new cards and have some fun with deck building. For the more serious minded, it might mean paying closer attention to the spoilers. For the more casual, it might mean less pressure to compete against the killer tournament decks and thus help to get folks involved.

Opinions?

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